Friday, March 5, 2010

Google Link Building guide

Google Link Building

Link building has been emerged as an effective technique to advertise the business and website online. People are running behind various techniques so that they are able to get maximum results. One of these effective techniques is the analysis of competitors’ website to check what they are doing, what the various keywords they are using on their website and how they are implementing website promotion techniques. You are able to learn many search engine optimization techniques from the competitors. Link building technique has to be implemented on the website with quality links and the content and this is a powerful tool for increasing the traffic on the website.

In order to do the analysis if your competitor’s link building, you can use Google or Yahoo search and type the web link which you need to check. You will get the number of list of the website and the number of incoming links to your competitor’s website. There are various techniques you can use to analyze the links such as you can visit the competitor’s website and find the links to specific web pages, products and services etc. You are not required to include the internal links and in order to do so you can type link domain: domainname.com. Links from other domain to this site must be ignored and only the links to this domain must be considered.

Now, you have the list of links and you can check the links from certain TLDs such as .com., .gov,.uk,.org etc. You are able to analyze the number of links coming from the website such as government and educational as they are mostly considered by search engines and they hold very good reputation on these search engines. Now, you are able to make the marketing strategy to improve the link building process for your website and use various search engines to repeat the same steps. This will help you make additions/modifications to the current strategy being followed for the promotions of your website.

These tips are helpful in saving lots of your time and efforts as they are very easy to detect and implement for your website. You will be able to discard poor quality of links and include good quality of links in your website. There are various techniques and data which you need to analyze in creating the marketing strategies as below:

  • Anchor text and description of the links being placed on various articles directories.
  • The linking page URL and the title of the webpage which is being use for link building.
  • Google page rank of the domain of your website and the linking page.
  • The existence of the links of the web page.
  • Age, TLDs, country of the domain of the website.

The link building can also be performed by blog commenting services, submitting articles on various websites,directory submissions, blog reviews etc. The visitors who are reading and responding to these blogs will be able to get the information about the website and the links and they will be able to get on your website. The content must be relevant enough so that they are able to get the information which they are looking for otherwise they will leave the website and will no longer be your visitors.

Our link building experts have intensive knowledge and skills to analyze your website and they will be able to provide you tailor made solutions based on the requirements of your business and the website. Our solutions are affordable and highly appreciated by our existing and previous clients. We will promise you timely response of our work and keep you updated with the project details.